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Marketers and agencies may at last surrender to the inevitable logic in having women not just create, but manage the development of conversations with other women.

NEW YORK (AdAge.com) -- Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web.

You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly.

Anita Puri has joined Digitas as senior VP-marketing for the Kraft account.

NEW YORK (AdAge.com) -- Activision Blizzard has yanked creative duties for its "Guitar Hero" franchise from MDC Partners' Crispin Porter & Bogusky, tapping Omnicom Group's TBWA/Chiat/Day to market the games going forward.

NEW YORK (AdAge.com) -- Looks as if the big Oscars gambit paid off: ABC today said last night's broadcast of the 82nd annual Academy Awards, replete with an expanded 10-nominee slate for Best Picture, notched the event's highest audience since 2005.

The trend lines on tweets that name-check the Best Actor, Best Actress and Best Film nominees basically go from flat line to huge spike to flat line again. One exception: Sandra Bullock.

CHICAGO (AdAge.com) -- The National Pork Board today named Chicago independent Schafer Condon Carter as its new agency of record, following a review, and the marketer said its long-running tagline, "the other white meat," is among many aspects of its marketing that is being re-evaluated.

CHICAGO (AdAge.com) -- The National Pork Board today named Chicago independent Schafer Condon Carter as its new agency of record, following a review, and the marketer said its long-running tagline, "the other white meat," is among many aspects of its marketing that is being re-evaluated.

NEW YORK (AdAge.com) -- Beauty marketer Beiersdorf has awarded its $100 million U.S. media planning and buying account to Aegis' Carat after a review that included the longtime incumbent, Omnicom Group's OMD, executives with knowledge of the situation said.

BATAVIA (AdAge.com) -- It's a beautiful time to be a man -- or at least to market to men -- as personal-care marketers rev up for what looks to be the biggest array of product launches for men in nearly a decade and maybe ever.

BATAVIA, Ohio (AdAge.com) -- Recessionary darling Walmart is increasingly finding itself caught in the middle between higher-end retailers and value players and, at least in recent quarters, is losing share to both. That has some suppliers and market watchers wondering if Bentonville's strategies are flawed.

NEW YORK (AdAge.com) -- It often takes a risk to transform something steeped in history and tradition. And it doesn't always work out -- at least on the first attempt. Such was the case with last week's 4A's Transformation conference in San Francisco.

YORK, Pa. (AdAge.com) -- A growing number of consumers are using video chat in conjunction with social networking to keep in touch with family and friends to hold video conferences. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.

NEW YORK (AdAge.com) -- Don't be surprised if the next time you're shopping on Target.com, Walmart.com or any other major retailer, you see ads -- sometimes for competing stores.

Is it even advertising? Who the hell knows? But it is so cool and funny and wicked and surprising and surprisingly restrained and postmodern in the best sense. In short: so Devo.

CHICAGO (AdAge.com) -- Embattled independent agency Doner is now facing the potential loss of its biggest piece of business: Mazda. The automaker Friday confirmed its estimated $150 million North American advertising account is in review, and a spokesman told Ad Age the duties up for grabs encompass "basically all the work Doner handles."

CHICAGO (AdAge.com) -- Embattled independent agency Doner is now facing the potential loss of its biggest piece of business: Mazda. The automaker Friday confirmed its estimated $150 million North American advertising account is in review, and a spokesman told Ad Age the duties up for grabs encompass "basically all the work Doner handles."

BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month.

BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month.