iCountry Media

NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account.

NEW YORK (AdAge.com) -- Travelocity and its lead creative agency of seven years, McKinney, are parting ways due to a wide-ranging review the online travel site has launched on its more than $80 million advertising account.

NEW YORK (AdAge.com) -- Eric Silver is being replaced in his post as chief creative officer of DDB, New York, a little over a year after he jumped into the role to replace the office's longtime creative leader, Lee Garfinkel. The Omnicom Group agency has appointed Matt Eastwood, chief creative officer of DDB, Australia, to take over Mr. Silver's duties, while Mr. Silver is moved elsewhere within the network.

NEW YORK (AdAge.com) -- Dean Foods' CMO, Rick Zuroweste, talks about how the consumer is changing marketing in an interview for Fast.Forward.

Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does for attentive laundry administration what FDR did for grand-scale public-works projects. Immediately after it airs, some serious-thinking person will take to the internet, bemoaning the Snookification of American youth and preaching the perils of cavorting in non-staph-guarded Jacuzzis. And he or she will miss the point -- not about "Jersey Shore," which doesn't exactly aspire to anything more than entertainment -- but about MTV itself. There's a lot more on the responsibility side of the ledger than its critics care to admit.

CHICAGO (AdAge.com) -- Interpublic Group of Cos. reported that second-quarter net income more than doubled to $83 million, or 22 cents a share, from $31 million, or 4 cents a share, in the year-ago period. Revenue rose 9.7% to $1.62 billion from $1.47 billion.

CHICAGO (AdAge.com) -- Interpublic Group of Cos. reported that second-quarter net income more than doubled to $83 million, or 22 cents a share, from $31 million, or 4 cents a share, in the year-ago period. Revenue rose 9.7% to $1.62 billion from $1.47 billion.

NEW YORK (AdAge.com) -- Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.

PARIS (AdAge.com) -- Publicis Groupe reported an organic revenue increase of 7.1% for the second quarter of 2010 as growth returned to most regions, and Chairman-CEO Maurice Levy predicted further improvement for the full year.

PARIS (AdAge.com) -- Publicis Groupe reported an organic revenue increase of 7.1% for the second quarter of 2010 as growth returned to most regions, and Chairman-CEO Maurice Levy predicted further improvement for the full year.

It takes a brave brand to crowdsource an entire movie, but that's exactly what Honda did with its "Live Every Litre" campaign to promote the new CR-Z hybrid car.

NEW YORK (AdAge.com) -- No viral meme can last forever, right? As good as Old Spice's "Responses" campaign was, it's peaked and is now in a downward slide, losing 70% of its audience on the web last week.

NEW YORK (AdAge.com) -- One of the online ad industry's worst fears -- aside from federal online privacy legislation -- is that Washington will mandate a national "do not track" list akin to a "do not call" list for online advertising.

NEW YORK (AdAge.com) -- Usual drill: Ad agency gets acquired, founders get rich and employees, well, get to work for the new boss. But that's not the drill at digital shop New Media Strategies, acquired by Meredith Corp. back in 2007. When that deal closed, CEO Pete Snyder and fellow founders set aside a stock pool to reward employees who stuck around.

NEW YORK (AdAge.com) -- Capital New York, the latest in the long tradition of New York media start-ups covering the city, sits fittingly on the second floor of a squat SoHo tenement. The door to the street entrance is lacquered in dark green paint and marked up with graffiti; the buzzer to the office is curiously labeled "PdF."

NEW YORK (AdAge.com) -- ABC has abruptly parted ways with the architect of its fall prime-time schedule, just weeks before the new TV season is set to get underway.

NEW YORK (AdAge.com) -- There's a land grab in social gaming, but at this point, it doesn't look like there's much room for advertisers.

NEW YORK (AdAge.com) -- The chairman of the Federal Trade Commission told a Senate committee Tuesday the FTC is considering recommending a "do not track" registry akin to the "do not call" registry that could give consumers the choice of opting out of behavioral tracking as part of a fall report on privacy.

NEW YORK (AdAge.com) -- Diageo has launched a review of its $130 million U.S. media planning and buying account currently managed by WPP's Mediacom, according to executives with knowledge of the review. The review encompasses all of Diageo's brands, which include Jose Cuervo, Johnnie Walker, Smirnoff, Captain Morgan, Bailey's, J&B, Guinness and Tanqueray.

NEW YORK (AdAge.com) -- H&R Block is shifting creative duties on its $155 million account to Publicis Groupe's Fallon from Omnicom Group's DDB without a review.